Introduction
Consumer awareness is the knowledge and understanding a buyer should have about a product, service, or brand before making a purchase. It promotes fair trade, quality assurance, and trust in the market.
How Consumers Are Exploited
- Adulteration
- Misleading Advertisements
- Overcharging
- Black Marketing
- Defective Goods
Consumer Protection Act (COPRA)
COPRA was enacted in 1986 to safeguard the interests of consumers. It provides a legal framework to address complaints and seek redressal at district, state, and national levels.
Six Rights of Consumers
- Right to Safety
- Right to Information
- Right to Choose
- Right to be Heard
- Right to Redressal
- Right to Consumer Education
Redressal Mechanism
Consumers can file complaints based on value of goods/services at district, state or national consumer commissions.
Poster and Advertisement
Logos and Certification Marks
- ISI Mark
- AGMARK
- FSSAI
- Hallmark
- Eco Mark
Experiments Showing Adulteration
- Milk: Add water and check texture.
- Chilli Powder: Sprinkle in water and check red streaks.
Acknowledgement
I would like to thank Mr. Sharad for his invaluable support and guidance in completing this project.
Reflection
This project taught me how to identify fraud and be a responsible consumer.
Bibliography
- https://www.jagograhakjago.gov.in
- NCERT Class 10 Economics Textbook